Ope Lawal is the Regional Head of Marketing and Brand for East Africa. Based in Kenya, she leads the strategy and execution of our marketing activities across all segments and products in order to drive superior brand positioning and achieve revenue objectives.
Prior to joining the company, she held senior manager roles at Airtel Nigeria, where she led various functions across brand, product marketing, media planning/buying, digital, trade marketing and partnerships. She was instrumental to the award-winning, refreshed brand positioning and communications strategies deployed by Airtel Nigeria to Win with Data. She also held various marketing communication positions in Etisalat (now 9mobile) Nigeria driving customer acquisition and led strategy and planning at mediaReachOMD.
Ope holds a Mathematics Degree from University of Ilorin, Nigeria and an Executive MBA from INSEAD Business School, France. In her spare time, she enjoys travelling, learning and charting new territories.