{"id":8456,"date":"2026-05-13T12:29:00","date_gmt":"2026-05-13T10:29:00","guid":{"rendered":"https:\/\/liquid.tech\/?p=8456"},"modified":"2026-05-13T12:31:49","modified_gmt":"2026-05-13T10:31:49","slug":"turning-digital-barriers-into-growth-opportunities-for-zambian-smes","status":"publish","type":"post","link":"https:\/\/liquid.tech\/es\/turning-digital-barriers-into-growth-opportunities-for-zambian-smes\/","title":{"rendered":"Convirtiendo barreras digitales en oportunidades de crecimiento para las pymes de Zambia"},"content":{"rendered":"

Bernadette Mofya, directora comercial (Chief Business Officer), Liquid Intelligent Technologies Zambia<\/em><\/p>\n\n\n\n

Las peque\u00f1as y medianas empresas son la base de la econom\u00eda de Zambia, que representan aproximadamente 97% de empresas, alrededor de 70% del PIB y casi 88% del empleo<\/a>. A pesar de esto, las pymes siguen enfrentando barreras como el acceso limitado a la financiaci\u00f3n, la brecha en habilidades digitales, las amenazas de ciberseguridad y el cumplimiento normativo. A menudo, no saben c\u00f3mo superar estos desaf\u00edos.<\/p>\n\n\n\n

Liquid Intelligent Technologies Zambia trabaja en estrecha colaboraci\u00f3n con las PYMES de todo el pa\u00eds. Hemos identificado varias \u00e1reas pr\u00e1cticas en las que las empresas pueden lograr un progreso digital significativo.<\/p>\n\n\n\n

    \n
  1. Elige herramientas digitales adaptadas a tu presupuesto<\/strong><\/li>\n<\/ol>\n\n\n\n

    La transformaci\u00f3n digital no tiene por qu\u00e9 costar una fortuna. Los servicios en la nube y las soluciones de conectividad combinadas est\u00e1n disponibles a tarifas mensuales accesibles, lo que elimina las costosas inversiones iniciales. Lo mismo ocurre con la infraestructura. Alejarse del hardware local para pasar a plataformas alojadas y en la nube reduce tanto los gastos de capital como los costos de mantenimiento. Esto libera a los due\u00f1os de negocios para que se centren en el crecimiento en lugar de gestionar equipos obsoletos. Para las pymes que ya est\u00e1n al l\u00edmite, esto representa un beneficio significativo.<\/p>\n\n\n\n

      \n
    1. Aborda la brecha de acceso al capital estrat\u00e9gicamente<\/strong><\/li>\n<\/ol>\n\n\n\n

      Casi 60% de pymes zambianas falta de acceso al cr\u00e9dito formal<\/a>. Las altas tasas de inter\u00e9s y los requisitos de garant\u00edas hacen que los pr\u00e9stamos bancarios convencionales sean inaccesibles para la mayor\u00eda de las peque\u00f1as empresas, lo que dificulta su crecimiento, la creaci\u00f3n de empleo o la inversi\u00f3n en tecnolog\u00eda. Hay soluciones pr\u00e1cticas disponibles. Los canales de financiaci\u00f3n respaldados por el gobierno, incluido el Ministerio de Desarrollo de Peque\u00f1as y Medianas Empresas y la Comisi\u00f3n de Empoderamiento Econ\u00f3mico de los Ciudadanos (CEEC), ofrecen financiaci\u00f3n dise\u00f1ada espec\u00edficamente para empresas m\u00e1s peque\u00f1as. Adem\u00e1s, los proveedores de tecnolog\u00eda como Liquid est\u00e1n facilitando el acceso a la conectividad y al software mediante contratos mensuales y modelos \u2018como servicio\u2019.<\/p>\n\n\n\n

        \n
      1. Construye tu presencia digital y expande tu alcance en el mercado<\/strong><\/li>\n<\/ol>\n\n\n\n

        Tradicionalmente, muchas pymes zambianas han dependido \u00fanicamente de la clientela de paso y del boca a boca. En un mundo digital, esto limita mucho la base de clientes. Por ejemplo, algunos minoristas locales han ampliado su alcance mediante el marketing en redes sociales y las ventas en l\u00ednea, llegando a clientes m\u00e1s all\u00e1 de su entorno inmediato y compitiendo con empresas m\u00e1s grandes en condiciones m\u00e1s equitativas. Las plataformas digitales cambian esto, haciendo que las historias de \u00e9xito sean m\u00e1s cercanas y fomentando su adopci\u00f3n.<\/p>\n\n\n\n

          \n
        1. Invierte en habilidades digitales<\/strong><\/li>\n<\/ol>\n\n\n\n

          Las empresas modernas y eficaces necesitan acceso al marketing digital, al an\u00e1lisis de datos y a la inteligencia artificial generativa, as\u00ed como a personas con la cualificaci\u00f3n necesaria para utilizar estas tecnolog\u00edas avanzadas. Esto permite a las empresas atraer clientes, comprender su rendimiento y ser verdaderamente competitivas. Las asociaciones estructuradas con proveedores de tecnolog\u00eda, asociaciones industriales e instituciones de formaci\u00f3n pueden dotar al personal de las habilidades digitales esenciales y de conocimientos pr\u00e1cticos.<\/p>\n\n\n\n

            \n
          1. T\u00f3mate la ciberseguridad en serio antes de que un incidente te obligue a hacerlo<\/strong><\/li>\n<\/ol>\n\n\n\n

            Los ciberdelincuentes se dirigen a las pymes porque suelen tener defensas m\u00e1s d\u00e9biles que las grandes empresas, pero aun as\u00ed albergan valiosos datos financieros y de clientes. Para estas peque\u00f1as empresas, una brecha de seguridad puede significar p\u00e9rdida de datos, da\u00f1o reputacional o incluso la ruina financiera. Se pueden tomar varias medidas pr\u00e1cticas para mitigar estos riesgos: realizar una evaluaci\u00f3n de vulnerabilidades para identificar los puntos de exposici\u00f3n; implementar pol\u00edticas de contrase\u00f1as rigurosas; garantizar actualizaciones de software peri\u00f3dicas; y ofrecer formaci\u00f3n sobre concienciaci\u00f3n contra el phishing a todo el personal. Estas son primeras l\u00edneas de defensa eficaces que se pueden implementar incluso si no se cuenta con un departamento de TI dedicado.<\/p>\n\n\n\n

              \n
            1. Utilice la tecnolog\u00eda para gestionar el cumplimiento<\/strong><\/li>\n<\/ol>\n\n\n\n

              El cumplimiento normativo es tambi\u00e9n un \u00e1rea en la que las peque\u00f1as empresas con capacidad administrativa limitada necesitan apoyo. La Iniciativa SMART Zambia del gobierno, a trav\u00e9s de la  ZamPortal<\/a>, integra m\u00e1s de 300 servicios gubernamentales en una sola plataforma digital, lo que reduce significativamente el tiempo y el costo asociados con el cumplimiento normativo. Las empresas pueden realizar un seguimiento autom\u00e1tico de sus obligaciones, lo que permite a los propietarios centrarse en un trabajo que aporte mayor valor.<\/p>\n\n\n\n

              Aqu\u00ed es donde las asociaciones con proveedores de tecnolog\u00eda son clave. Plataformas como la de Liquid Portal de PYMES<\/a> est\u00e1n dise\u00f1adas para reunir conectividad, servicios en la nube, herramientas de colaboraci\u00f3n y ciberprotecci\u00f3n en un entorno \u00fanico y accesible, lo que permite a las pymes adoptar capacidades digitales y posicionarse para competir de manera m\u00e1s efectiva.<\/p>\n\n\n\n

              Estas herramientas digitales no necesitan implementarse de la noche a la ma\u00f1ana ni todas a la vez. Lo que m\u00e1s importa es un cambio de mentalidad: verlas como infraestructura esencial para el crecimiento, lo que puede empoderar a las pymes para tomar el control de su futuro y ver la transformaci\u00f3n digital como una oportunidad, no solo como un coste.<\/p>\n\n\n\n

              Para las pymes de Zambia, la transformaci\u00f3n digital ya no es un lujo, sino una necesidad de supervivencia, lo que garantiza que sigan siendo la columna vertebral resiliente e innovadora de la econom\u00eda digital del pa\u00eds.<\/p>","protected":false},"excerpt":{"rendered":"

              Bernadette Mofya, Chief Business Officer, Liquid Intelligent Technologies Zambia Small and medium-sized enterprises are the foundation of Zambia’s economy, accounting for roughly 97% of businesses, about 70% of GDP and nearly 88% of employment. Despite this, SMEs continue to face barriers such as limited access to finance, digital skills gaps, cyber security threats, and regulatory […]<\/p>\n","protected":false},"author":4,"featured_media":8458,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44,80,83,98,79],"tags":[],"class_list":["post-8456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cloud","category-connectivity","category-cyber-security","category-services","category-thought-leadership"],"yoast_head":"\nLiquid Intelligent Technologies | Turning digital barriers into growth opportunities for Zambian SMEs<\/title>\n<meta name=\"description\" content=\"Small and medium-sized enterprises are the foundation of Zambia's economy, accounting for roughly 97% of businesses, about 70% of GDP...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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