{"id":8353,"date":"2025-11-21T09:30:50","date_gmt":"2025-11-21T09:30:50","guid":{"rendered":"https:\/\/liquid.tech\/?p=8353"},"modified":"2026-02-19T14:31:57","modified_gmt":"2026-02-19T14:31:57","slug":"how-technology-is-redefining-guest-experiences-in-south-africa","status":"publish","type":"post","link":"https:\/\/liquid.tech\/es\/how-technology-is-redefining-guest-experiences-in-south-africa\/","title":{"rendered":"Hospitalidad inteligente: C\u00f3mo la tecnolog\u00eda est\u00e1 redefiniendo las experiencias de los hu\u00e9spedes en Sud\u00e1frica"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Boyd Chislett, director de negocio de Liquid Intelligent Technologies, Sud\u00e1frica&nbsp;&nbsp;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mientras Sud\u00e1frica se prepara para albergar la Cumbre del G20, su sector hotelero est\u00e1 listo para dar la bienvenida al mundo y mostrar c\u00f3mo la tecnolog\u00eda est\u00e1 transformando las experiencias de los hu\u00e9spedes. Con <a href=\"https:\/\/wttc.org\/news\/travel-and-tourism-employment-in-south-africa-set-to-hit-record-high\">Se proyecta que el sector de viajes y turismo de Sud\u00e1frica alcance un hito<\/a> de 1,9 millones de empleos en 2025, los hoteles, complejos tur\u00edsticos y centros de conferencias ya no dependen \u00fanicamente del servicio y el entorno. Cada vez m\u00e1s, funcionan impulsados por una infraestructura digital inteligente que conecta a personas, sistemas y experiencias.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En pocas palabras, la tecnolog\u00eda est\u00e1 redefiniendo la industria hotelera, desde los motores de reserva hasta la automatizaci\u00f3n en las habitaciones, el registro m\u00f3vil y el an\u00e1lisis en tiempo real. Y todo ello depende de tres impulsores esenciales: los datos, la conectividad y la experiencia humana.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>Todo gira en torno a los datos<\/strong><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La capacidad de recopilar, interpretar y actuar sobre la informaci\u00f3n es el factor diferenciador clave entre una buena hospitalidad y una hospitalidad excepcional. Se trata de construir una visi\u00f3n de 360 grados de cada hu\u00e9sped extrayendo informaci\u00f3n de sistemas como reservas, programas de fidelizaci\u00f3n, aplicaciones m\u00f3viles y sensores en el lugar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esto permite una hiperpersonalizaci\u00f3n, en la que los servicios se adaptan a las preferencias y expectativas individuales. Un hu\u00e9sped que regresa podr\u00eda encontrar su habitaci\u00f3n preconfigurada a su temperatura ideal, su bebida preferida lista a su llegada o su itinerario ajustado en funci\u00f3n de visitas anteriores. Estos detalles, aparentemente peque\u00f1os, posibles gracias a la anal\u00edtica avanzada y la inteligencia artificial, demuestran nuestro compromiso de hacer que cada hu\u00e9sped se sienta valorado y atendido de forma \u00fanica.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un componente crucial de esta ecuaci\u00f3n es la confianza. Los operadores m\u00e1s exitosos son aquellos que tratan la seguridad de los datos y la gesti\u00f3n del consentimiento como algo integral para la experiencia del hu\u00e9sped. Unas redes s\u00f3lidas y unos procesos de autenticaci\u00f3n seguros garantizan que la informaci\u00f3n personal permanezca protegida, incluso a medida que las interacciones digitales se vuelven m\u00e1s fluidas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>Una s\u00f3lida base de conectividad<\/strong><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una conectividad confiable y de alta velocidad es la columna vertebral de este nuevo entorno digital. Sustenta todos los aspectos de las grandes reuniones internacionales, como el G20, donde convergen miles de invitados, delegados y representantes de los medios de comunicaci\u00f3n. Desde la transmisi\u00f3n en continuo y las conferencias hasta las transacciones digitales y las operaciones in situ, la conectividad lo impulsa todo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y esto no se limita a entornos urbanos con infraestructura de f\u00e1cil acceso. Por ejemplo, la inversi\u00f3n de Liquid Intelligent Technologies en redes de fibra, infraestructura inal\u00e1mbrica y tecnolog\u00edas satelitales ha permitido que hoteles y alojamientos ofrezcan conectividad de clase mundial, ya sea en el coraz\u00f3n de Sandton o al borde del Parque Nacional Kruger. En un pa\u00eds geogr\u00e1ficamente tan diverso como Sud\u00e1frica, esta combinaci\u00f3n de tecnolog\u00edas garantiza que incluso los destinos m\u00e1s remotos puedan ofrecer el mismo est\u00e1ndar de experiencia digital que sus hom\u00f3logos urbanos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>Mirando m\u00e1s all\u00e1 de la funcionalidad, hacia las personas y el medio ambiente<\/strong><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, a pesar de la creciente dependencia de la tecnolog\u00eda, la hosteler\u00eda sigue trat\u00e1ndose fundamentalmente de personas. El equilibrio radica en adoptar herramientas digitales sin perder de vista el elemento humano. Las mejores experiencias para los hu\u00e9spedes combinan la eficiencia con la empat\u00eda, garantizando que, mientras la tecnolog\u00eda agiliza el recorrido, el personal pueda centrarse en crear interacciones significativas y memorables. Esto asegura a nuestro p\u00fablico que la hospitalidad aut\u00e9ntica no se pierde en la transformaci\u00f3n digital.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La tecnolog\u00eda innovadora tambi\u00e9n tiene que ver con la sostenibilidad. Los hu\u00e9spedes y accionistas esperan transparencia en torno al impacto ambiental. En este sentido, la automatizaci\u00f3n inteligente est\u00e1 transformando la forma en que operan los hoteles, desde la optimizaci\u00f3n de la calefacci\u00f3n, la refrigeraci\u00f3n y la iluminaci\u00f3n hasta la reducci\u00f3n del consumo de energ\u00eda. Las herramientas de mantenimiento predictivo ayudan a prevenir tiempos de inactividad, mientras que el an\u00e1lisis de datos mejora desde los horarios de limpieza hasta la gesti\u00f3n de inventario. Los medidores inteligentes, los sensores de agua y los paneles digitales permiten a los viajeros ver los objetivos de sostenibilidad, e incluso contribuir a ellos. Al conectar el desempe\u00f1o ambiental con la participaci\u00f3n de los hu\u00e9spedes, estamos fomentando un sentido de conciencia y responsabilidad ambiental en nuestra audiencia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>Un futuro impulsado por experiencias inteligentes e inmersivas<\/strong><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con cerca de 6,8 millones de turistas visitando Sud\u00e1frica en los primeros ocho meses del a\u00f1o, y con el gobierno fijando un <a href=\"https:\/\/www.gov.za\/news\/media-statements\/minister-patricia-de-lille-welcomes-continued-upward-trend-south-africas\">meta de 15 millones de visitantes para 2030<\/a>, \u00bfqu\u00e9 le espera al sector hotelero del pa\u00eds?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mientras que la inteligencia artificial y la realidad aumentada <a>jugar definitivamente<\/a> funciones clave, la hosteler\u00eda prospera con la calidez y la autenticidad. Los establecimientos mejor preparados para el futuro ser\u00e1n aquellos que utilicen la tecnolog\u00eda para potenciar a las personas en lugar de sustituirlas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los eventos a gran escala como la Cumbre del G20 ofrecen m\u00e1s que una oportunidad para dar la bienvenida al mundo. Ofrecen la oportunidad de mostrar la creciente fortaleza de Sud\u00e1frica como una naci\u00f3n conectada digitalmente, con la experiencia del cliente en su coraz\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Boyd Chislett, Chief Business Officer at Liquid Intelligent Technologies, South Africa&nbsp;&nbsp; As South Africa prepares to host the G20 Summit, its hospitality sector stands ready to welcome the world and to showcase how technology is transforming guest experiences. With SA\u2019s travel and tourism sector projected to reach a milestone of 1.9 million jobs in 2025, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":8354,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,79],"tags":[],"class_list":["post-8353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-connectivity","category-thought-leadership"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Liquid Intelligent Technologies | How technology is redefining guest experiences in South Africa<\/title>\n<meta name=\"description\" content=\"As South Africa prepares to host the G20 Summit, its hospitality sector stands ready to welcome the world and to showcase how technology...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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