{"id":2655,"date":"2017-01-17T14:02:00","date_gmt":"2017-01-17T14:02:00","guid":{"rendered":"https:\/\/liquid.tech\/?p=2655"},"modified":"2025-02-26T12:14:57","modified_gmt":"2025-02-26T12:14:57","slug":"connectivity_and_ict_as_a_driver_for_business_innovation_in_2017","status":"publish","type":"post","link":"https:\/\/liquid.tech\/es\/connectivity_and_ict_as_a_driver_for_business_innovation_in_2017\/","title":{"rendered":"Conectividad y las TIC como motor para la innovaci\u00f3n empresarial en 2017"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Ben Roberts, director de tecnolog\u00eda de Liquid Intelligent Technologies y director ejecutivo de Liquid Intelligent Technologies Kenia, analiza el progreso que las empresas africanas han logrado en la adopci\u00f3n de la innovaci\u00f3n digital.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEn 2013, justo despu\u00e9s de mudarme a Kenia, McKinsey public\u00f3 un informe titulado \u2018Lions go Digital\u2019 en el que conclu\u00edan que el mayor impacto de internet en \u00c1frica probablemente se concentrar\u00eda en seis sectores: servicios financieros, educaci\u00f3n, salud, comercio minorista, agricultura y gobierno.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tres a\u00f1os despu\u00e9s y hemos visto crecer la conectividad y la infraestructura de soporte a trav\u00e9s de la expansi\u00f3n de FTTH, los despliegues de 4G, la conectividad por sat\u00e9lite, enormes centros de datos y la creaci\u00f3n de redes troncales de fibra panafricanas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He dedicado mi tiempo a trabajar en este tipo de despliegue de conectividad, y a observar el impacto y la adopci\u00f3n de la conectividad por parte de nuestros clientes para transformar sus negocios. Al cerrar el a\u00f1o 2016, es momento de analizar el progreso de la revoluci\u00f3n digital que esta conectividad ha propiciado, impulsada por la innovaci\u00f3n de origen africano para cambiar la forma en que se hacen los negocios en estos sectores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Servicios financieros<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Previsi\u00f3n: El mayor acceso a Internet, la tecnolog\u00eda digital y la telefon\u00eda m\u00f3vil reducir\u00e1n los costes y permitir\u00e1n que 60% de africanos tengan acceso a servicios bancarios para 2025, y que m\u00e1s de 90% utilicen monederos m\u00f3viles.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El sector bancario se ha asociado con la exitosa revoluci\u00f3n del dinero m\u00f3vil o la ha perseguido para llevar la banca a los no bancarizados. Equity Bank, al lanzar su propio OMV (operador m\u00f3vil virtual), ha captado r\u00e1pidamente una cuota de mercado decente de dinero m\u00f3vil, y James Mwangi, director ejecutivo de Equity Bank, predice que la banca sin sucursales es el futuro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En general, la industria bancaria parece liderar el camino con la inversi\u00f3n en la adopci\u00f3n de tecnolog\u00eda para transformar el negocio, atrayendo a algunos de los directores de tecnolog\u00eda (CIO) africanos con ms talento hacia el sector bancario, donde pueden desarrollar mejor sus habilidades.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Educaci\u00f3n<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Predicci\u00f3n: Las tabletas asequibles y la conectividad est\u00e1n permitiendo un mayor acceso a contenidos que aportar\u00e1n enormes beneficios en la educaci\u00f3n, proporcionando a millones de estudiantes las bases para un futuro mejor.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los procesos de contrataci\u00f3n p\u00fablica han sido lentos, mientras que la ca\u00edda de los precios de las tabletas ha sido r\u00e1pida. Pero ahora el programa de aprendizaje digital de Kenia est\u00e1 en marcha con tabletas distribuy\u00e9ndose r\u00e1pidamente. Mientras tanto, innovadores africanos como BRCK han desarrollado kits de hardware especializados para las aulas, y muchos desarrolladores de contenido est\u00e1n creando contenido educativo local. Los efectos reales de la educaci\u00f3n electr\u00f3nica se ver\u00e1n cuando los ni\u00f1os de hoy se grad\u00faen e ingresen al mercado laboral.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Salud<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Predicci\u00f3n: Los beneficios relacionados con la tecnolog\u00eda en la atenci\u00f3n m\u00e9dica podr\u00edan ser enormes y el impacto social y econ\u00f3mico m\u00e1s amplio de la mejora en los resultados de salud ser\u00e1 mucho mayor.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De alg\u00fan modo, el sector sanitario africano parece estar d\u00e9cadas atrasado en materia de TIC. Bliss Healthcare, en Kenia, utiliza nuestro centro de datos y conectividad para vincular a las compa\u00f1\u00edas de seguros con las cl\u00ednicas, de modo que los pacientes puedan verificar su seguro en cualquier cl\u00ednica del pa\u00eds utilizando el tel\u00e9fono m\u00f3vil y la biometr\u00eda. Sin embargo, es necesario realizar una gran inversi\u00f3n en sistemas y cualificaci\u00f3n en el sector sanitario para desplegar las TIC en todo su potencial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Comercio al por menor<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Previsi\u00f3n: El comercio electr\u00f3nico ofrecer\u00e1 una nueva experiencia de compra a la creciente clase media africana. Para 2025, podr\u00eda alcanzar una facturaci\u00f3n de $75 mil millones en las econom\u00edas m\u00e1s grandes del continente.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los minoristas en l\u00ednea como Jumia y Kilimall son marcas de internet africanas en crecimiento, que venden muchos productos entregados en su puerta. Pero a pesar de la revoluci\u00f3n digital en curso, la inversi\u00f3n en centros comerciales f\u00edsicos parece estar aceler\u00e1ndose, con la apertura de enormes centros comerciales de alta gama para albergar en su mayor\u00eda a las mismas cadenas de tiendas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mientras que algunas de estas cadenas de tiendas tienen su propio sitio web de comercio electr\u00f3nico, otras simplemente no lo entienden, permiti\u00e9ndole seleccionar productos y \u2018solicitar presupuesto\u2019. Parece que por ahora a las clases medias les gusta salir de compras, en lugar de adquirir productos en l\u00ednea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La revoluci\u00f3n en el comercio electr\u00f3nico, especialmente a trav\u00e9s de las redes sociales, puede terminar ayudando al minorista PYME a vender a una audiencia m\u00e1s grande, en lugar de quitarle una parte significativa del comercio minorista tradicional de alta gama por ahora.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Agricultura<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Predicci\u00f3n: Los agricultores pueden acceder a conocimientos e informaci\u00f3n sobre todo, desde el clima, la selecci\u00f3n de cultivos y el control de plagas hasta la gesti\u00f3n y las finanzas. Tambi\u00e9n puede mejorar el acceso a los mercados, generando mejores precios para los productos.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La informaci\u00f3n agr\u00edcola parece centrarse en los servicios de informaci\u00f3n para los agricultores. Por ejemplo, iCow, una aplicaci\u00f3n de fabricaci\u00f3n keniana que funciona en tel\u00e9fonos m\u00f3viles b\u00e1sicos que muchos agricultores pueden tener. Cada animal se registra en el servicio, que luego env\u00eda recordatorios por SMS al agricultor sobre los horarios de orde\u00f1o, las fechas de inmunizaci\u00f3n y muchos otros consejos para mejorar el bienestar de las vacas. Pero la verdadera revoluci\u00f3n podr\u00eda estar a\u00fan por llegar con el IoT en la agricultura, ya que veremos \u2019vacas conectadas\u2018 que le dir\u00e1n a su tel\u00e9fono inteligente cu\u00e1ndo est\u00e1n enfermas y llamar\u00e1n al veterinario autom\u00e1ticamente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Gobierno<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Predicci\u00f3n: Internet es una herramienta poderosa para mejorar la transparencia, agilizar la prestaci\u00f3n de servicios y automatizar la recaudaci\u00f3n de ingresos.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En Kenia, el gobierno electr\u00f3nico ha dado grandes pasos a nivel nacional y de los condados, con el gobierno asumiendo un papel de liderazgo en las TIC.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los avances como las solicitudes de visa en l\u00ednea para ingresar a Kenia y eCitizen, una plataforma de pagos digitales para pagar los servicios gubernamentales en l\u00ednea, facilitan la interacci\u00f3n de los ciudadanos y visitantes con el Gobierno de Kenia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El gobierno electr\u00f3nico, por supuesto, puede mejorar enormemente la eficiencia financiera. Sin embargo, parece que hay prisa por culpar a un sistema como el Sistema Integrado de Informaci\u00f3n de Gesti\u00f3n Financiera (IFMIS) cuando estalla un esc\u00e1ndalo de corrupci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La verdad es que los sistemas como el IFMIS s\u00ed aumentan la transparencia y conducir\u00e1n a un cambio cultural duradero en el gobierno por el cual el despilfarro en la contrataci\u00f3n p\u00fablica pasar\u00e1 a la historia. La resistencia al cambio vendr\u00e1 de los c\u00e1rteles que se benefician de la ineficiencia, pero el progreso continuar\u00e1.\u201d<\/p>","protected":false},"excerpt":{"rendered":"<p>Ben Roberts, CTO at Liquid Intelligent Technologies and CEO of Liquid Intelligent Technologies Kenya, examines the progress African businesses have made in embracing digital innovation. &#8220;In 2013, just after I moved to Kenya, McKinsey published a report \u2018Lions go Digital\u2019 in which they concluded that the internet\u2019s greatest impact in Africa is likely to be [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2648,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45,1],"tags":[],"class_list":["post-2655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast 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