Weston Shipella is a seasoned marketing professional with a strong background in IT and strategic brand management. As the Marketing Manager at Liquid Intelligent Technologies Tanzania, he leads innovative strategies that drive brand growth, customer engagement, and business development. With a deep understanding of the Tanzanian market, Weston leverages cutting-edge technology, data-driven insights, and creative storytelling to position Liquid Intelligent Technologies as a leader in digital transformation.
His journey began with a Bachelor of Science in Information Technology Systems from Mzumbe University, equipping him with a solid technical foundation. Early in his career, he gained experience in IT Security and Risk Management in the Banking and Telecommunications industry. Transitioning into marketing, he honed his expertise in brand communication, design, and regional marketing leadership in the IT Distribution space, serving as Marketing Manager for East & Southern Africa. His roles with ISPs and ICT service providers further expanded his expertise in IT marketing, driving digital strategies and business growth.
With over a decade of experience spanning IT security, creative direction, product marketing, and strategic marketing, Weston excels in developing high-impact campaigns, fostering B2B and B2C engagement, and enhancing brand visibility. His expertise in digital marketing, corporate branding, and market expansion makes him a key player in Tanzania’s evolving tech landscape. At Liquid Intelligent Technologies, he is committed to driving innovation, customer-centric solutions, and strategic partnerships that accelerate digital adoption in the region.
Outside of work, Weston enjoys art appreciation and travel, which enrich his creative approach to marketing and provide fresh perspectives on global trends.
